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Phase 01
CRM Core + Brand Pilot
PHASE 01· 3-4 months· AT Creator Care + TCB/VinFast (pilot)

CRM Core + Brand Pilot

Build CRM (at-core). AT internal + 2 brand tenant pilot (TCB, VinFast).

20 modules3 layers7 V2 processes mapped
Scope Re-aligned · 2026-04-30 · Post-brainstorm

at-core là CRM Diso build mới — không phải "platform tool" generic.

Context đúng
  • • at-core = CRM platform (build mới, ở giữa)
  • • influence-meter = data backbone (Diso đã có)
  • • TCB · VinFast = brand tenants Phase 1, không phải Phase 3
4 module brand-side mới
  • • M17 Brand Tenant Workspace — TCB/VinFast view
  • • M18 Content Approval & Brand Safety
  • • M19 Exclusivity & Conflict Engine
  • • M20 Campaign Marketplace

→ Sơ đồ bên dưới đã re-draw. Filter Brand-side (M17-M20) để thấy phần bán cho TCB/VinFast.

WHY NOW
5×

Team Creator Care đang scale. Tuyển 5× người không khả thi. Tăng throughput/owner 3-5× bằng tool.

DISO PROVEN
1

Module Diso đã có sẵn (influence-meter, Metric POC, at-core). Đã proven. Phase 1 ship nhanh hơn vendor 2-3 tháng.

DISO BUILD NEW
19

Module mới Diso commit ship Phase 1. Trong đó 4 P0-critical — pain AT confirm.

TOTAL MODULES
20

4 lớp. Multi-tenant từ Phase 1, không bolt-on. M16 Relationship Vault là module signature.

VIEW:
Architecture · Data Flow · Tenant Model

at-core (CRM) — sơ đồ kiến trúc.

at-core là CRM Diso build mới (cam, ở giữa). Bên trái: influence-meter (Diso data backbone) + AT MCN. Bên phải: brand tenants TCB/VinFast (paying). 4 module brand-side (M17-M20) là điểm bán cho brand.

influence-meter — không phải module CRM, là data backbone Diso đã cóTCB · VinFast — brand tenants Phase 1, không phải Phase 3
Diso đã có
influence-meter (data backbone)
AT đã có
MCN / Publisher mapping
Brand tenants
TCB · VinFast (paying)
3rd-party
Shopee · TikTok · Meta · Zalo
CRM build mới
at-core (Phase 1)
🧠
DISO
influence-meter
Data backbone — crawl profile + scoring engine. CRM consume qua API.
🏢
AT
AT MCN System
Publisher ID, Affiliate mapping, Super Hoa Hồng, payout legacy
💬
PLATFORM
Zalo OA
Official chat channel — AM ↔ KOC, AT ↔ Brand
🏦
BRAND
Techcombank
Brand tenant — banking. Pool creator riêng, view riêng, content approval riêng.
🚗
BRAND
VinFast
Brand tenant — automotive. Exclusivity với competitor brands.
🛍️
PLATFORM
Shopee Affiliate
GMV/order/commission data
🎵
PLATFORM
TikTok Shop / TAP
Shop GMV, TAP campaign data
📘
PLATFORM
Meta (FB/IG)
Insights, ad spend, content data
Connection types
data-flow
trigger
sync (external pull)
control
Next step

Sau khi align Phase 1.

WEEK 1-2

Discovery sprint

Diso PM ngồi với Creator Care Lead. Audit Excel + Zalo personal hiện tại. Define M16 anti-poaching policy + tech requirements.

WEEK 3-8 · P0 FIRST

M16 Relationship Vault MVP

Build module signature trước. Zalo OA mandate, conversation archive, AM offboarding workflow. Demo cho HR + Creator Care Lead.

WEEK 9-16

Foundation + Rollout

M2/M3/M4 (state, tier, SLA) + console UI. Pilot 3-5 senior owner. Toàn team chuyển từ Excel + personal Zalo.